CN104299153A - Advertisement promoting and statistic method based on network platform - Google Patents
Advertisement promoting and statistic method based on network platform Download PDFInfo
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- CN104299153A CN104299153A CN201410585064.2A CN201410585064A CN104299153A CN 104299153 A CN104299153 A CN 104299153A CN 201410585064 A CN201410585064 A CN 201410585064A CN 104299153 A CN104299153 A CN 104299153A
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Abstract
The invention provides an advertisement promoting and statistic method based on a network platform. An estimated value of an advertisement is divided between the network platform, a client side ID and all IDs of APPs loaded on the advertisement so that a corresponding award value can be obtained by browsing the advertisement or clicking the advertisement, and the effect of advertisement promoting is improved. For different advertisement promoting situations, the advertisement is managed, for example, the estimated value of an advertisement with good promoting effect can be increased, or an advertisement with poor promoting effect is removed. A releasing standard is low, the charging modes of advertisement positions can support user-defined configuration, advertisement fees are set by advertisers, advertisement promoting efficiency is improved, the information of users who click or browse the advertisement is recorded, the advertisers can check the users who browse and click the advertisement of the advertisers, on-line communication is carried out, a data foundation is provided for later-period advertisement marketing, and great effect is achieved.
Description
Technical field
The invention belongs to network field, particularly a kind of advertisement promotion of platform Network Based and the method for statistics.
Background technology
Almost a mobile phone all can be had in every staff in modern society, and topmost in mobile phone be exactly various a large amount of APP, user can download the APP application program of its hobby from some application markets, in these APP application programs, throw in advertisement can play the effect arrived very much, but the statistical effect of advertisement gets up to compare wastes time and energy, advertiser can not get information about the input of advertisement and promote achievement, also unclear is in addition the advertisement of oneself who is browsed or clicks, and is not also understand especially to the budget service condition of oneself advertisement simultaneously.
Summary of the invention
For solving the problem, the invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, comprising:
Receive advertisement publishers and issue request, perform ad distribution operation according to described issue request, described advertisement is mounted on the APP of the network platform;
Obtain and click or the owner ID of APP that the client id of user of browse advertisements and described advertisement are carried, generate the mapping relations clicked or between the owner ID of APP that the client id of user of browse advertisements and described advertisement are carried and described advertisement;
According to described mapping relations and the award allocative decision based on estimated value with described advertising matches, between the owner ID of the APP carried in the network platform, client id and described advertisement, perform the batch operation of award value;
Add up the click of each advertisement in predetermined amount of time or browse the summation of total degree and award value, and using the click of advertisement each in predetermined amount of time or the award operation note of summation as this advertisement browsing total degree and award value, described mapping relations and award operation note binding are uploaded to database, and travel through this award operation note according to the inquiry request of publisher, generated query result, also processes described Query Result according to the request of publisher;
Publisher manages advertisement according to this Query Result.
Preferably, in the described advertisement promotion of platform Network Based and the method for statistics, comprise with the award allocative decision based on estimated value of described advertising matches:
According to estimated value formulation predetermined award value summation within a predetermined period of time, described predetermined award value summation is not more than described estimated value;
Percentage distribution between the APP owner ID carried in the network platform, client id and advertisement is formulated according to predetermined award value summation;
Percentage distribution shared by described client id is formulated respectively and is clicked the first award value of advertisement and the second award value of browse advertisements.
Preferably, in the described advertisement promotion of platform Network Based and the method for statistics, publisher manages advertisement, comprising:
According to increase advertising budget request of publisher, perform the estimated value renewal rewards theory of corresponding advertisement;
According to the request of the total input of an increase advertisement of publisher, perform the operation of existing advertisement putting to other APP;
Increase the request of the total input of the advertisement on an APP according to publisher, perform the operation of newly-increased advertisement putting to current APP;
According to the cancellation request of publisher, perform the operation cancelling advertisement putting.
Preferably, in the described advertisement promotion of platform Network Based and the method for statistics, publisher manages advertisement, also comprises:
Formulate the described estimated value within a predetermined period of time of each advertisement, minimum predetermined award value and the first prompting ratio;
When the ratio that advertisement award value summation within a predetermined period of time accounts for predetermined award value summation reaches the first prompting ratio, perform budget increase value and upgrade the operation of described predetermined award value summation, or performing the operation recalling this advertisement;
When advertisement award value summation is within a predetermined period of time lower than minimum bonus value, perform the operation recalling this advertisement.
Preferably, in the described advertisement promotion of platform Network Based and the method for statistics, publisher manages advertisement, also comprises:
Formulate second and remind ratio;
When the ratio that the award total value in the given time of the advertisement on an APP accounts for estimated value reaches the second prompting ratio, perform the operation of the advertisement putting quantity increased on this APP.
Preferably, in the described advertisement promotion of platform Network Based and the method for statistics, obtain and click or the client id of user of browse advertisements, comprising:
When user registers in the described network platform, perform described award value and be distributed to operation in this ID;
Or when user is unregistered in the described network platform, obtain the facility information that this user uses, distribute one virtual ID, perform described award value and be distributed to operation in this virtual ID.
Preferably, in the described advertisement promotion of platform Network Based and the method for statistics, the request according to publisher processes described Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described Query Result.
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, split between the owner ID of the APP that the estimated value of advertisement is carried in the network platform, client id and described advertisement, make browse advertisements or click advertisement to obtain corresponding award value, improve the effect of advertisement promotion;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, add up the click of each advertisement in predetermined amount of time or browse the summation of total degree and award value, and using the click of advertisement each in predetermined amount of time or the award operation note of summation as this advertisement browsing total degree and award value, described mapping relations and award operation note binding are uploaded to database, by each advertisement in which, whom is browsed record by, the accurate marketing for the later stage provides basic data period;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, this award operation note is traveled through according to the inquiry request of publisher, generated query result, also carry out process publisher according to the request of publisher to described Query Result to manage advertisement according to this Query Result, for different advertisement promotion situations, advertisement can be managed, the advertisement that such as promotion effect is good can strengthen its estimated value, or process is cancelled in the advertisement bad to promotion effect;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, throw in threshold low, as long as you have the commodity needing to promote, as long as you have 1 yuan, just can carry out accurate advertisement input and advertise with service interaction platform.Advertisement bid also oneself can determine there is sufficient pricing right.Can follow the tracks of budget and the business circumstance of company, setting is reasonably bid.Compared with the advertisement such as TV station, newspaper, businessman can set the release time of advertisement more freely, such as can set and only throw in advertisement at 8 a.m. to 12;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, the charging mode of each advertisement position can support self-defined configuration.Advertisement bid is set by advertiser oneself.Bidding Mechanism is taked in advertisement pushing, and the chance of higher advertising display of bidding is larger.Improve the efficiency of advertisement promotion, and record is clicked or the user profile of browsed advertisement, advertiser can view the user browsing and click oneself advertisement, and carries out online communication, and the advertisement marketing for the later stage provides data basis, plays a good role.
Embodiment
Below in conjunction with embodiment, the present invention is described in further detail, can implement according to this with reference to instructions word to make those skilled in the art.
The advertisement promotion of platform Network Based provided by the invention and the method for statistics are based upon on gold and IU advertisement APP platform.The platform provides multiple advertised product, have and start page advertisement, carousel display advertising, popularization link advertisement, video ads, application wall, commodity wall, question and answer advertisement etc., support multiple advertisement mode, can brand promotion, commercial promotions and application etc. be carried out.Broken away from traditional advertisement mode, advertiser oneself can carry out the price of advertising expenditure, gold and browse situation, click situation by user, browse+click situation, effect situation that advertisement reaches collects the charges.Secondly, three large oriented approach: the APP creatively proposing advertisement are directed, and user can carry out the input of advertisement according to the kind of APP; Orientation for place, by location, selects the provinces and cities of input or specifies specific geographical position range; Crowd is directed, and the sex of lock onto target crowd, age and hobby etc., deliver advertisement.This three large oriented approach, has established the basis that accurate advertisement is thrown in.
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, comprising:
Receive advertisement publishers and issue request, ad distribution operation is performed according to described issue request, described advertisement is mounted on the APP of the network platform, here the network platform refers to gold and IU advertisement APP platform, gold and IU advertisement APP platform are the platforms providing advertisement promotion to serve towards advertiser, advertiser can promote oneself commodity, APP applies, brand show, merchandise sales etc., here APP comprises all APP types of gold and the generation of IU platform, here advertisement comprises the advertisement of startup page, carousel display advertising, promote link, video ads, application wall, commodity wall etc.When creating advertisement, user can select release platform, selects different release platforms, to there being different advertised products.The period of input, the APP scope of input can be set in addition, and territorial scope, also can check with reference to bid, the advertisement bid of within the scope of identical input first 3 can be demonstrated, thus set oneself suitable price.Dissimilar APP can throw in dissimilar advertisement, such as: image-text APP is provided with and throws in startup page advertisement position, carousel display advertising position, promote link advertisement position; Multimedia APP is provided with and starts page advertisement position, listed files page advertisement position, broadcast page view advertising position, popularization link advertisement position, video ads, time-out advertisement; Enterprise micro-letter APP is arranged and starts page advertisement position; Electricity business APP is provided with and starts page advertisement position, preferential promotional advertisement position, commodity details advertisement position, in addition to these, additionally provide red packet, application wall, question and answer advertisement, commodity wall advertisement position.The advertisement position of red packet type can be set to user and send red packet, and red packet content comprises picture, word and gold coin.User is after mobile phone terminal receives red packet message, and click can be checked red packet and get gold coin.Application wall is the advertisement position being used for promoting APP specially, can arrange the APP that will promote, and arranges the expense downloaded APP and will pay.Question and answer advertisement takes advertiser to put question to, and the mode that user answers strengthens the advertisement form of user to the understanding of product characteristics and function.Commodity wall is the concentrated displaying of the sales promotion information in electric business APP, promotes in various APP, pays advertising expenditure in commission mode, and user buys commodity and can obtain and return profit.
Open APP at mobile phone terminal, can show different advertisements at different advertisement positions, at mobile phone terminal, user sees that this advertisement represents browse advertisements, user clicks advertisement, opens the popularization link page that advertisement is arranged, represents and click advertisement.Obtain and click or the owner ID of APP that the client id of user of browse advertisements and described advertisement are carried, generate the mapping relations clicked or between the owner ID of APP that the client id of user of browse advertisements and described advertisement are carried and described advertisement;
According to described mapping relations and the award allocative decision based on estimated value with described advertising matches, between the owner ID of the APP carried in the network platform, client id and described advertisement, perform the batch operation of award value; Such as advertiser throws in product at People's Daily APP, and user has carried out effective reading, and namely smacker is put away from account.First 3 maos are to the people seeing advertisement, rich taking of reading the newspaper, and five maos, to People's Daily, are given gold for 1 mao 9 and do platform maintenance upgrading, and that is 1 point of 1% give promoter.Also has a kind of advertisement form: movable wall.The micro-letter of such as enterprise can not be advertised.But have a differential to enjoy in the micro-letter of enterprise, there is individual movable wall below, the electric business that all utilization gold and self-service factory work it out, all can occur product here if need to advertise, click will take money, and APP master 30%, gold and 30%, 10% promoter.
Add up the click of each advertisement in predetermined amount of time or browse total degree, with the summation of award value, and by the click of advertisement each in predetermined amount of time or browse total degree, with the award operation note as this advertisement of the summation of award value, described mapping relations and award operation note binding are uploaded to database, and travel through this award operation note according to the inquiry request of publisher, generated query result, the today that such as can show all advertisements of user browses number, today clicks, consumption today and account balance, the input situation of certain advertisement below certain advertising plan can be checked, also according to the request of publisher, described Query Result is processed,
Publisher manages advertisement according to this Query Result, can edit, suspends and delete advertisement, and different operation advertisements will become different states.
In the described advertisement promotion of platform Network Based and the method for statistics, comprise with the award allocative decision based on estimated value of described advertising matches:
According to estimated value formulation predetermined award value summation within a predetermined period of time, described predetermined award value summation is not more than described estimated value;
Percentage distribution between the APP owner ID carried in the network platform, client id and advertisement is formulated according to predetermined award value summation;
Percentage distribution shared by described client id is formulated respectively and is clicked the first award value of advertisement and the second award value of browse advertisements.
In the described advertisement promotion of platform Network Based and the method for statistics, publisher manages advertisement, comprising:
According to increase advertising budget request of publisher, perform the estimated value renewal rewards theory of corresponding advertisement;
According to the request of the total input of an increase advertisement of publisher, perform the operation of existing advertisement putting to other APP;
Increase the request of the total input of the advertisement on an APP according to publisher, perform the operation of newly-increased advertisement putting to current APP;
According to the cancellation request of publisher, perform the operation cancelling advertisement putting.
In the described advertisement promotion of platform Network Based and the method for statistics, publisher manages advertisement, also comprises:
Formulate the described estimated value within a predetermined period of time of each advertisement, minimum predetermined award value and the first prompting ratio;
When the ratio that advertisement award value summation within a predetermined period of time accounts for predetermined award value summation reaches the first prompting ratio, perform budget increase value and upgrade the operation of described predetermined award value summation, or performing the operation recalling this advertisement;
When advertisement award value summation is within a predetermined period of time lower than minimum bonus value, perform the operation recalling this advertisement.
In the described advertisement promotion of platform Network Based and the method for statistics, publisher manages advertisement, also comprises:
Formulate second and remind ratio;
When the ratio that the award total value in the given time of the advertisement on an APP accounts for estimated value reaches the second prompting ratio, perform the operation of the advertisement putting quantity increased on this APP.
In the described advertisement promotion of platform Network Based and the method for statistics, obtain and click or the client id of user of browse advertisements, comprising:
When user registers in the described network platform, perform described award value and be distributed to operation in this ID;
Or when user is unregistered in the described network platform, obtain the facility information that this user uses, distribute one virtual ID, perform described award value and be distributed to operation in this virtual ID.
In the described advertisement promotion of platform Network Based and the method for statistics, the request according to publisher processes described Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described Query Result.
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, split between the owner ID of the APP that the estimated value of advertisement is carried in the network platform, client id and described advertisement, make browse advertisements or click advertisement to obtain corresponding award value, improve the effect of advertisement promotion;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, add up the click of each advertisement in predetermined amount of time or browse the summation of total degree and award value, and using the click of advertisement each in predetermined amount of time or the award operation note of summation as this advertisement browsing total degree and award value, described mapping relations and award operation note binding are uploaded to database, by each advertisement in which, whom is browsed record by, the accurate marketing for the later stage provides basic data period;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, this award operation note is traveled through according to the inquiry request of publisher, generated query result, also carry out process publisher according to the request of publisher to described Query Result to manage advertisement according to this Query Result, for different advertisement promotion situations, advertisement can be managed, the advertisement that such as promotion effect is good can strengthen its estimated value, or process is cancelled in the advertisement bad to promotion effect;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, throw in threshold low, as long as you have the commodity needing to promote, as long as you have 1 yuan, just can carry out accurate advertisement input and advertise with service interaction platform.Advertisement bid also oneself can determine there is sufficient pricing right.Can follow the tracks of budget and the business circumstance of company, setting is reasonably bid.Compared with the advertisement such as TV station, newspaper, businessman can set the release time of advertisement more freely, such as can set and only throw in advertisement at 8 a.m. to 12;
The invention provides a kind of advertisement promotion of platform Network Based and the method for statistics, the charging mode of each advertisement position can support self-defined configuration.Advertisement bid is set by advertiser oneself.Bidding Mechanism is taked in advertisement pushing, and the chance of higher advertising display of bidding is larger.Improve the efficiency of advertisement promotion, and record is clicked or the user profile of browsed advertisement, advertiser can view the user browsing and click oneself advertisement, and carries out online communication, and the advertisement marketing for the later stage provides data basis, plays a good role.
Although embodiment of the present invention are open as above, but it is not restricted to listed in instructions and embodiment utilization, it can be applied to various applicable the field of the invention completely, for those skilled in the art, can easily realize other amendment, therefore do not deviating under the universal that claim and equivalency range limit, the present invention is not limited to specific details.
Claims (7)
1. the advertisement promotion of platform Network Based and a method for statistics, is characterized in that, comprising:
Receive advertisement publishers and issue request, perform ad distribution operation according to described issue request, described advertisement is mounted on the APP of the network platform;
Obtain and click or the owner ID of APP that the client id of user of browse advertisements and described advertisement are carried, generate the mapping relations clicked or between the owner ID of APP that the client id of user of browse advertisements and described advertisement are carried and described advertisement;
According to described mapping relations and the award allocative decision based on estimated value with described advertising matches, between the owner ID of the APP carried in the network platform, client id and described advertisement, perform the batch operation of award value;
Add up the click of each advertisement in predetermined amount of time or browse the summation of total degree and award value, and using the click of advertisement each in predetermined amount of time or the award operation note of summation as this advertisement browsing total degree and award value, described mapping relations and award operation note binding are uploaded to database, and travel through this award operation note according to the inquiry request of publisher, generated query result, also processes described Query Result according to the request of publisher;
Publisher manages advertisement according to this Query Result.
2. the advertisement promotion of platform Network Based as claimed in claim 1 and the method for statistics, is characterized in that, comprises with the award allocative decision based on estimated value of described advertising matches:
According to estimated value formulation predetermined award value summation within a predetermined period of time, described predetermined award value summation is not more than described estimated value;
Percentage distribution between the APP owner ID carried in the network platform, client id and advertisement is formulated according to predetermined award value summation;
Percentage distribution shared by described client id is formulated respectively and is clicked the first award value of advertisement and the second award value of browse advertisements.
3. the advertisement promotion of platform Network Based as claimed in claim 2 and the method for statistics, it is characterized in that, publisher manages advertisement, comprising:
According to increase advertising budget request of publisher, perform the estimated value renewal rewards theory of corresponding advertisement;
According to the request of the total input of an increase advertisement of publisher, perform the operation of existing advertisement putting to other APP;
Increase the request of the total input of the advertisement on an APP according to publisher, perform the operation of newly-increased advertisement putting to current APP;
According to the cancellation request of publisher, perform the operation cancelling advertisement putting.
4. the advertisement promotion of platform Network Based as claimed in claim 3 and the method for statistics, it is characterized in that, publisher manages advertisement, also comprises:
Formulate the described estimated value within a predetermined period of time of each advertisement, minimum predetermined award value and the first prompting ratio;
When the ratio that advertisement award value summation within a predetermined period of time accounts for predetermined award value summation reaches the first prompting ratio, perform budget increase value and upgrade the operation of described predetermined award value summation, or performing the operation recalling this advertisement;
When advertisement award value summation is within a predetermined period of time lower than minimum bonus value, perform the operation recalling this advertisement.
5. the advertisement promotion of platform Network Based as claimed in claim 4 and the method for statistics, it is characterized in that, publisher manages advertisement, also comprises:
Formulate second and remind ratio;
When the ratio that the award total value in the given time of the advertisement on an APP accounts for estimated value reaches the second prompting ratio, perform the operation of the advertisement putting quantity increased on this APP.
6. the advertisement promotion of platform Network Based as claimed in claim 5 and the method for statistics, is characterized in that, obtains the client id of the user of click or browse advertisements, comprising:
When user registers in the described network platform, perform described award value and be distributed to operation in this ID;
Or when user is unregistered in the described network platform, obtain the facility information that this user uses, distribute one virtual ID, perform described award value and be distributed to operation in this virtual ID.
7. the advertisement promotion of platform Network Based as claimed in claim 6 and the method for statistics, is characterized in that, the request according to publisher processes described Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described Query Result.
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