AU2021105422A4 - System and method for allocating advertising resources - Google Patents

Abstract

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Description

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I SYSTEM AND METHOD FOR ALLOCATING ADVERTISING RESOURCES TECHNICAL FIELD

[0001] The present invention relates to a system and method for allocating advertising resources. In particular, the present invention provides a system or method that allows a user to control the price level, timing, duration, size of advertisements displayed or shown in signages, billboards, websites, broadcast media, and social media, etc.

BACKGROUND

[0002] Advertisement is a scarce resource. If one billboard is taken by a business, it cannot be used by another business. If a time slot is taken by a TV commercial, it cannot be used for another TV commercial and thereby allocating advertisements.

[0003] Advertisement is a form of representation that takes signs and meanings extant in non-advertising culture and transforms them, creating new representations in juxtaposition with marketed brands. Advertisements come in different shapes and forms. The advertisements can be broken down in many different ways, such as black and white advertisements, 3x6 colour advertisements, 6x10 colour advertisement, front page banner colour advertisements, branded content articles, mobile footer, Post-It Notes, wrap, social media, targeted advertisements on Facebook and Instagram, Adwords on Google, infomercial, placement advertisement, embedded marketing (in TV shows, streaming videos or games, viral videos), sponsorships, etc. With the advance of technology, new ways of advertising come up all the time that have no resemblance with any other existing advertisement.

[0004] Businesses purchase advertisements as a campaign instead of a one-off advertisement. Typically, a campaign runs for 3 months, 6 months, 9 months, or longer, etc. Typically, advertisement companies will provide discounts for businesses who run a longer campaign. While providing a discount for one single type of advertisement is easy, it is difficult to allocate advertisement spaces and resources with different discount packages running into different lengths of time.

[0005] There is no system or devices to allow multiple users to select and pick different types of advertisement channels. Most of the systems or devices are designed for advertising companies to schedule an advertisement of a single type. There is also no system or device for users efficiently and easily to simulate different marketing plans.

[0006] US Patent Application No. 20050027594 discloses a self-service platform that allows advertisers to create and manage their own ad campaigns to be run on the Internet and wherein the advertisements are sold on a predetermined price basis. The method disclosed comprises the steps of: (A) receiving a request, over the Internet, to initiate an advertisement campaign, (B) reviewing the advertisement, and (C) displaying the advertisement during the time period when the advertisement campaign is accepted. The request includes a maximum amount to spend on the advertisement campaign, a designation of an advertisement to be used in the advertisement campaign, and a time period in which the advertisement is to be run. When the advertisement is deemed not approved in the reviewing steps, the advertisement campaign is rejected and when the advertisement is deemed approved, the advertisement campaign is accepted. However, there is no algorithm to efficiently allocate advertising products based on nominated values.

[0007] US Patent Application No. 20060259356 discloses a method is provided to advertise products or services provided by a plurality of advertisers across a plurality of content-based applications. The method comprises the step of receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers. The received data is then stored in an advertisement database where a user may subsequently query the advertisement database to locate data promoting a product or service. Additionally, terms and payment data are extracted from the received advertisement data to efficiently promote the products or services provided by the advertiser across the plurality of content-based applications. There is no algorithm to efficiently allocate advertising products in this prior art based on nominated values.

[0008] US Patent Application No. 20150287097 discloses an advertisement (ad) control platform for managing advertising campaigns. The platform provides an interface for users to bids for advertising opportunities. The ad control platform equips ads to be submitted in response to the advertising opportunities with capabilities to perform measurements related to viewable time of the ads when the ads are published. It analyses properties of ads published as a result of winning bids in terms of viewable time based on the performed measurements. It allows an advertiser to set up an advertising campaign with various goals, including those related to viewable time. Based on the analysis result and the campaign goals, it determines a bidding price for the campaign expressed in terms of viewable time. In response to an advertising opportunity, it converts the determined bidding price into one expressed in terms of a number of impressions and submits a bid including the converted bidding price and associated ads each equipped with the aforementioned capabilities. This prior art does not provide any algorithm to efficiently allocate advertising products in this prior art based on nominated values.

[0009] Any discussion of the prior art throughout the specification should in no way be considered as an admission that such prior art is widely known or forms part of common general knowledge in the field.

SUMMARY

[0010] Problems to be Solved

[0011] It may be an object of the present invention to provide an electronic system for Trading Automation Platform (TAP).

[0012] It may be an object of the present invention to provide an electronic system for members to simulate and subscribe advertising plans.

[0013] It may be an object of the present invention to provide TAP system to transforms a list of advertising products, and their individual values, into a uniform currency - Shares or Tokens (in this specification, the term shares and tokens are collectively refer to as "shares").

[0014] It may be an object of the present invention to provide TAP system for members to access advertising products in a simplified way in exchange for the shares or tokens.

[0015] It may be an object of the present invention to provide TAP system for member to purchase shares or tokens as part of a monthly subscription plan.

[0016] It is an object of the present invention to overcome or ameliorate at least one of the disadvantages of the prior art, or to provide a useful alternative.

Means for solving the Problem

[0017] A first aspect of the present invention may relate Trading Automation Platform (TAP) electron system comprising

[0018] cloud-based server for connect to one or more members and a controller scheduling and delivery advertisement to advertising media

[0019] wherein the cloud-based server has a Manager Workspace interface and a Team Workspace interface for executing an algorithm which transforms a list of advertising products, and their individual values, into shares so that members can access the advertising products in exchange for the shares;

[0020] wherein the shares are adapted to control the advertising controlling for scheduling and delivery of advertising products to advertising media.

[0021] Preferably, the Manager Workspace interface comprises a Team App for listing and setting up teams.

[0022] Preferably, the Manager Workspace interface comprises a Markets App for listing and setting up markets or designating cities.

[0023] Preferably, the Manager Workspace interface comprises a Menu App for listing products and rates and an algorithm to set values.

[0024] Preferably, the Manager Workspace interface comprises Metrics App for users to vary scales of price, value, and volume

[0025] Preferably, the Manager Workspace interface comprises a Member Portal for controlling member accounts and member payments.

[0026] Preferably, the Team Workspace interface comprises a Training App to provide different kinds of training to teams, including but not limited to sales training.

[0027] Preferably, the Team Workspace interface comprises a Prospects App 28 accessible through the Team Workspace 24 allows to add, qualify, and track prospects for the Teams.

[0028] Preferably, the Team Workspace interface comprises an Events App 30 for controlling the automation of marketing to prospects and managing webinar events.

[0029] Preferably, the Team Workspace interface comprises a Plans App to allow users to access subscription plans.

[0030] Preferably, the Team Workspace interface comprises a Members App to manage members.

[0031] Preferably, the algorithm to control the membership level and discount comprising the steps of.

setting up one or more predetermined values through a Menu App from the Manager Workspace;

establishing a baseline price for a single share using a lowest priced item; build a subscription model including the steps of:

• allocation total memberships;

• allocating subscriptions time period;

• generating discount range;

• generating a level Increase Increment in percentage;

• setting up active levels.

• allocating discount percentage for each level;

applying a highest and a lowest discount range, together with active levels to establish an even variance of discount at each Level from a Plans App;

applying an index to ensure that a value offered at each Level is exponentially higher than the previous Levels and Time Periods.

[0032] Preferably, the algorithm to control the membership level and discount is adapted to allow a user to set a limit for a subscription.

[0033] Preferably, the algorithm to control the membership level and discount is adapted to allow a user to set up renewal and cancellation Policies.

[0034] Preferably, the algorithm to control the membership level and discount is adapted to allow a user to activate and deactivate a marketing process.

[0035] Preferably, the index increases at each level with a discount by a predetermined percentage.

[0036] Preferably, the number of shares at each level is calculated as Level 1 Shares adding to a level Increase Increment percentage.

[0037] Preferably, the average price per share is calculated as benchmark Product (lowest priced product on the Menu) multiplying an indexed discount at each level and the monthly subscription cost at each level is calculated as the average price per share multiplying the number of shares.

[0038] Preferably, the marketing process comprising the steps of:

selecting a prospect;

deciding whether to approve or disapprove the prospect as a client;

in the event that the prospect is not approved as a client, terminating the process, otherwise checking if an automated marketing setting is on or off;

in the event that the automated marketing setting is off, checking the contact details of the client, and sending a notification to call the client or to prepare an email to contact the client;

in the event that the automated marketing setting is on, generating an introduction email with a link to a landing page to the client;

running a Metric App to allow to build the subscription model for the client;

signing up as a member and creating a profile for the member;

determining the member is due to renew;

assisting the member for renewal.

[0039] The invention is to be interpreted with reference to at least one of the technical problems described or affiliated with the background art. The present aims to solve or ameliorate at least one of the technical problems and this may result in one or more advantageous effects as defined by this specification and described in detail with reference to the preferred embodiments of the present invention.

BRIEF DESCRIPTION OF THE FIGURES

[0040] Fig. 1 is a schematic diagram of the architecture of the TAP System according to an embodiment of the present invention;

[0041] Fig. 2 is a design flow chart of the TAP System of Fig. 1;

[0042] Fig. 3 is an algorithm flow chart of the TAP System of Fig. 1;

[0043] Fig. 4 is an example of a summary of a member menu of the TAP System of Fig. 1;

[0044] Fig. 5 is another example of a summary of another member menu of the TAP System of Fig. 1;

[0045] Fig. 6 is an example of a subscription plan of the TAP System of Fig. 1;

[0046] Fig. 7 is a schematic diagram of a client marketing map of the TAP System of Fig. 1; and

[0047] Fig. 9 is a schematic diagram of the TAP System of Fig. 1

DESCRIPTION OF THE INVENTION

[0048] In this specification, • Clients means Mainstream Media Companies (TV, Radio, Newspapers, Outdoor, Cinema) • Members or Subscribers means Businesses or advertisers that subscribe to a subscription plan offered by the client on the TAP platform. • Users means Media Sales Managers and Teams that sell subscriptions on the TAP platform.

* Menu means The list of advertising products offered by the client to members on subscription. • Shares or Tokens (collectively referred to as "Shares" in this specification) means The value placed on advertising products by the TAP concept. • TAP means Trading Automation Platform for media in accordance to an embodiment of the present invention. • Levels means Subscription plans offered to members by clients.

[0049] The TAP platform contains a unique algorithm that transforms a list of advertising products, and their individual values, into a uniform currency (Shares or Tokens) so that members can access those products in a simplified way in exchange for the shares they purchased as part of a monthly subscription plan.

[0050] The TAP algorithm then uses the lowest value item on that media product list to create a base subscription level and multiple higher levels ensuring the value of each level improves exponentially. A set of tools are provided to allow the client to vary the scale of price, value, and volume (Metrics App).

[0051] Fig. 1 shows the architecture that was designed and created to deliver the product of an embodiment of the present invention as a platform for clients and their users.

[0052] In one embodiment, TAP provides a white label, cloud based (SaaS), platform to each media partner that allows them to brand and use the platform to sell their advertising inventory on a 3-, 6-, or 12-months subscription model.

[0053] Referring to Fig. 2, the TAP 10 is designed to run on a web-based platform for automated workflows.

[0054] The TAP system 10 supports the sales effort of the users with sales training, automated marketing tools, videos, webinars, and online marketing tools for members. In one embodiment, the TAP system 10 comprises a Manager Workspace 12 and a Team

Workspace 24. The Manager Workspace 12 contains the Team App 14 for listing and setting up teams. The Team App 14 may start a Markets App 16 for listing and setting up markets or designating cities. The Manager Workspace 12 also allows to access a Menu App 18 for listing products and rates. The Menu App 18 also provides an algorithm to set values. The Menu App 18 provides access to a Metrics App 20 for the client to vary the scale of price, value, and volume. Fig. 4 and Fig.5 show an example of the summary of the member menu.

[0055] The Manager Workspace 12 also provide the access to a Member Portal 22 for controlling member accounts and member payments.

[0056] The Team Workspace 24 provides the access to a Training App 26 to provide different kinds of training to teams, including but not limited to sales training. The Prospects App 28 accessible through the Team Workspace 24 allows to add, qualify, and track prospects for the Teams. The Team Workspace 24 also allows users to access an Events App 30 for controlling the automation of marketing to prospects and managing webinar events. The Team Workspaces 24 contains a Plans App 32 to allow users to access subscription levels. The Team Workspaces 24 also contains the Member Apps 34 to manage members. The member also has an online portal (My Account 34) to create an account and activate or update a subscription (Subscription page or the Plans App 32).

[0057] In one embodiment, the TAP system is adapted to collect payment from members on behalf of the client via an online credit card payment platform (Stripe). Payments are deducted automatically on a 30 days basis prior to the commencement of each Campaign Period. Ads On Tap Pty Ltd (AOT) deducts a commission (10%, 12.5%, or 15%) from subscription revenue processed via the platform and transfers the balance to the client at the end of the month.

[0058] In a preferred embodiment of the present invention, the TAP system 10 offers clients three service plan options, each with its own commission;

[0059] Basic (10%) - Access to the TAP Subscription Platform and Member Portal only.

[0060] Advanced (12.5%) - Basic plus Online Sales Training for users or Marketing to help promote to potential members

.

[0061] Premium (15%) - Basic plus Training for users and Marketing to help promote to potential members.

[0062] In one embodiment, the TAP System 10 comprises the algorithm to control the membership level and discount as shown in Fig. 3.

[0063] The TAP System 10 has a number of predetermined values set up. The user can access the Menu App 18 from the Manager Workspace 12 to set up the predetermined values and set share/token values in step 19. In one embodiment, the algorithm in Step 19 uses the lowest priced item to establish a baseline price for 1 share/token e.g. $300. Then, each product price is divided by $300 (and rounded) to calculate the number of Shares/Tokens for the item, e.g. $600 = 2 Shares, etc.

[0064] The Metric App 20 is adapted to allow a client to set benchmarks to allow the TAP algorithm to build the subscription model including the steps of:

• Total Membership Allocation (how many memberships they wish to sell) • Allocation by Time Period (% of allocation that will be 3-, 6-, & 12 months subscriptions). • Discount range (highest and lowest discounts offered). • Level Increase Increment % (how steeply the Levels will go up in price). • Number of Active Levels. • Allocation % by Level (how many of each Level they wish to sell).

* Choose to "Limit" subscriptions to these allocations or not. (Can limit overall, by Time Period and/or by Level). • Renewal & Cancellation Policies. • Activate Automated Marketing in TAP (or Deactivate).

[0065] The Plans App 32 is adapted to provide the algorithm to use the highest and lowest discount range, together with the number of Active Levels to establish an even variance of discount at each Level. A fixed index is then applied to ensure that the value offered at each Level is exponentially higher as the subscriber moves up in Levels and Time Periods. The index increases the discount by 2% each jump up. Level 1 is set to 4 Shares by default but can be overridden.

[0066] The number of Shares at each Level is calculated as Level 1 Shares + Level Increase Increment %. The average price per share is calculated as benchmark Product (lowest priced product on the Menu) x indexed discount at each Level. The monthly subscription cost at each Level is calculated as the average price per share x shares.

[0067] In one embodiment, the predetermined values include: the number of active levels, the lowest discount (in percentage), the highest discount (in percentage), the product benchmark, the minimum Shares, and the increase increment. The product benchmark is the price of the lowest priced product. The minimum Shares is the number of items which a member will need in a month.

[0068] A typical setup is shown as follows.

Settings No. of Active Levels 6 Lowest Discount % 15% Highest Discount % 55% Product Benchmark $300 Min Shares 4 Increase Increment 1.5 Table 1

[0069] The TAPS system 10 first determines the unweighted increment with the following operation. Referring to Table 1, the unweighted increment is 5.71%.

(Highest Discount - Lowest Discount) (No. of Active Levels + 1)

[0070] The TAPS system 10 then determines the weighted discount index. In one embodiment, each Level is 0.02 (2%) higher or lower than the last level and each range is 0.01 (1%) higher or lower than the last range. An example of the weight discount is shown in Table 2. The TAP System 10 then assigns the Applied Increment for each range using the weighted discount index of the highest level.

Active # Discount Index (Weighted) 6 Levels 0.94 0.96 0.98 1.00 1.02 1.04 5 Levels 0.95 0.97 0.99 1.01 1.03 4 Levels 0.96 0.98 1.00 1.02 3 Levels 0.97 0.99 1.01 2 Levels 0.98 1.00 1 Level 0.99 Increment 0.94 0.96 0.98 1.00 1.02 1.04 Applied Table 2

[0071] The TAP System 10 then calculates the discount rate for each member level using the following Steps:

Step 1: set the Highest Discount % to the highest member level with the highest duration.

Step 2: set the Lowest Discount % to the lowest member level with the lowest duration.

Step 3: Previous Discount Level + (Applied Increment * Weighting)

[0072] An example of the membership levels and discounts is shown in Table 3.

Duration Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 3 months 15% 20% 26% 31% 37% 43% 6 months 20% 26% 31% 37% 43% 49% 12 months 26% 31% 37% 43% 49% 55%

Table 3

[0073] Then, the TAP System 10 generates the value for the cost per minimum number of shares. This is calculated with the following operation.

cost per minimum number of shares = The lowest priced product x discount of the correspondinglevel of membership x minimum number of shares

[0074] An example of the cost per minimum number of shares is shown in Table 4.

Cost per 4 Shares 3 months $1,020 $956 $890 $823 $754 $684 6 months $956 $890 $823 $754 $684 $613 12 months $890 $823 $754 $684 $613 $540

Table 4

[0075] The TAP System 10 may then calculate the average price per share with the following operation.

cost per minimum number of shares cost per share= minimum number of shares

[0076] An example of the cost per share is shown in Table 5.

Avg. Per Share $

3 months $255 $239 $222 $206 $188 $171 6 months $239 $222 $206 $188 $171 $153

12 months $222 $206 $188 $171 $153 $135

Table 5

[0077] In one embodiment, the TAP System 10 requests a member to purchase a number of shares in order to promote to the next level using the following operations.

Step 1: set or fetch the minimum number of shares.

Step 2: next level number of shares = previous level number of shares* Increase Increment

Step 3: If the number of shares is not an integer, around the number of shares to an integer.

[0078] An example of the shares of each level per month is shown in Table 6.

Shares Per Month Per Level Shares 4 6 9 14 21 32 Unrounded 6.00 9.00 14.00 21.00 32.00 Table 6.

[0079] The TAP System 10 then generates the monthly billing amount based on the following operation.

Step 1: Monthly Billing Amount = Shares Per Month Per Level of the membership level * average price per share of the corresponding level.

Step 2: Around the Monthly Billing Amount to the nearest 10 or 100.

[0080] An example of the Monthly Billing Amount of each level is shown in Table 7.

Monthly Billing Amount Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 3 months $1,000 $1,400 $2,000 $2,900 $4,000 $5,500

6 months $960 $1,300 $1,900 $2,600 $3,600 $4,900 12 months $890 $1,200 $1,700 $2,400 $3,200 $4,300

Table 7

[0081] From Table 7, it can be seen that the monthly billing amount of each level is higher than that of the previous level but the monthly billing amount of a longer campaign duration is less than a short duration.

[0082] The TAP System 10 then generates the total billing amount of the member with the following operation.

[0083] Total billing amount = monthly billing amount * the number of months of the campaign

[0084] An example of the Total Billing Amount of each level is shown in Table 8.

Total Billing Amount 3 months $3,000 $4,200 $6,000 $8,700 $12,000 $16,500 6 months $5,760 $7,800 $11,400 $15,600 $21,600 $29,400 12 months $10,680 $14,400 $20,400 $28,800 $38,400 $51,600 Table 8

[0085] Fig. 6 shows an example of the Subscription Plan generated by an embodiment of the present invention.

[0086] Reference is now made to Fig. 7. There is provided a process for Client Marketing 100 for the TAP System 10 in an embodiment of the present invention. The Client Marketing process 100 is initiated with a prospect in Step 101. The TAP System 10 will decide whether to approve or disapprove the prospect as a client in Step 101. If the prospect is not approved, the process 100 will terminate in Step 102.

[0087] If the prospect is approved in Step 101, then the TAP System 10 will check if the automated marketing setting is on or off in Step 103. In the event that the automated setting is off, the TAP System 10 will check the contact details of the prospect in Step 104. If the contact detail is a telephone contact, the TAP System 10 will notify a team member to call the prospect in Step 105. If the contact detail is an electronic mail address, the TAP System 10 will notify a team to draft an introduction email with a link to the landing page of the TAP System 10, and send it to the prospect in Step 106. In the event that the automated setting is on, the TAP System 10 will automatically generate an introduction email with a link to the landing page of the TAP System 10, and send it to the prospect in Step 108.

[0088] The telephone call in Step 105 or email in Step 106 and in Step 108 will ultimately direct a prospect to the TAP System 10 landing page in Step 109. A team member may update the TAP System 10 log file to record a prospect has been contacted or to update a demonstration tailored to a prospect in Step 110. TAP System 10 may also allow a team member to diagnose a ease-er prospect in Step 111. The diagnosing process in Step 111 may include running the Metric App 20 to allow TAP algorithm to build the subscription model for the prospect. The TAP System 10 will then send a proposal to the prospect in Step 112. If the prospect does not respond to the proposal, the TAP System 10 will terminate the process in Step 113.

[0089] The prospect may join the TAP Marketing Plan in Step 114 through the TAP landing page. From then on, the prospect will become a member and may be managed through the Member App 34. The TAP System 10 has a calendar scheduled to renew a member marketing plan in Step 115. If the member does not continue with the marketing plan, the member marketing plan will be automatically expired in Step 116. A member may also cancel the marketing plan in Step 116. The TAP System 10 may also check if the member wishes to renew the marketing plan in Step 117. The TAP System 10 may allow a member to automatically renew the marketing plan or manually renew the marketing plan in Step 118. The TAP System will then reset the review time in Step 119 and repeat the Review Step 115 until the member cancels the plan or the plan is expired.

[0090] In one embodiment of the present invention as shown in Fig 8, the TAP System comprises a server 222. The server 222 is adapted to connect to user devices 210 and allow access different interfaces of the TAP System 10 including but not limited to the Manager Workspace 12, and Team Workspace 24. From the Manager Workspace 12 and the Team Workspace 24, a user may access to a number of different Apps provided by the TAP System. The Server 222 is associated with a Calendar system 226 for handling the marketing plan timeline. The Calendar system 226 can automatically notify users about the advertising events, deadlines, and important dates, etc.

[0091] In one embodiment, the TAP System 10 may have a controller for controlling the advertising channels, such as publication 201 (e.g. newspapers, magazines, posters, etc), social media 202 (e.g. Google, Facebook, Instagram, Linkedln, etc), Radio 203, Television 204, Signage 205, and Billboard 206. The Controller 224 is adapted to control the time, duration, size of advertisements displayed or shown in signages, billboards, websites, media, and social media, etc. The Controller 224 may generate the advertisement and optimize the advertising spaces and resources based on the Share values. Through the TAP System 10, a user can simulate the advertisement of a particular date or time period easily and provide a user friend interface to visualise a marketing plan.

[0092] Once the user committed to a marketing plan, the Advertisement Traffic Controller 228 is adapted to route an incoming advertisement from its input acceptance to its staging area and route a delivering advertisement from its current incoming position to its delivering runway. In one embodiment, the Advertisement Traffic Controller 228 comprising a number internal memory storing a number of advertisement segments for sending to different media (digital billboard, social media, video channel, etc) at different times.

[0093] The main constraints of the problem are related to the efficient advertisement loading. In other words, campaigns have to be separated from each other to avoid conflicts. Several other routing constraints must also be taken into account such as waiting times of the campaigns.

[0094] The shares value determined by the previous algorithm is also designed to optimum system of an advertisement traffic as the share values can provide a measurement for decisive influence on the capacity of the loading queue system, and thereby also the overall capacity of the advertisement media or hardware (sign board, billboard, computer display, etc). In one embodiment, two members may swap or trade their advertisements between each other of the same share value during the campaign by rerouting the advertisement with the Advertisement Traffic Controller 228.

[0095] The TAP System may push or send notifications to the advertising channel on the scheduled date and time to initiate, change, replace, or terminate one or more advertisements.

[0096] Preferably, the TAP System 10 is associate with the Web server 230 for a user to access the landing page and demonstration for the TAP System.

[0097] In the context of the present invention, the words "include", "including" and the like are to be construed in their inclusive, as opposed to their exclusive, sense, that is in the sense of "comprising, but not limited to".

[0098] Although the invention has been described with reference to specific examples, it will be appreciated by those skilled in the art that the invention may be embodied in many other forms, in keeping with the broad principles and the spirit of the invention described herein.

[0099] The present invention and the described embodiments specifically include the best method known to the applicant of performing the invention. The present invention and the described preferred embodiments specifically include at least one feature that is industrially applicable.

Claims (19)

CLAIMS:

1. A TAP electron system comprising:

cloud-based server for connect to one or more members and a controller scheduling and delivery advertisement to advertising media

wherein the cloud-based server has a Manager Workspace interface and a Team Workspace interface for executing an algorithm which transforms a list of advertising products, and their individual values, into shares so that members can access the advertising products in exchange for the shares;

wherein the shares are adapted to control the advertising controlling for scheduling and delivery of advertising products to advertising media.

2. A TAP electron system of Claim 1, wherein the Manager Workspace interface comprises a Team App for listing and setting up teams.

3. A TAP electron system of Claim 1 or Claim 2, wherein the Manager Workspace interface comprises a Markets App for listing and setting up markets or cities.

4. A TAP electron system of any one of Claim I to Claim 3, wherein the Manager Workspace interface comprises a Menu App for listing products and rates and an algorithm to set values.

5. A TAP electron system of any one of Claim I to Claim 4, wherein the Manager Workspace interface comprises Metrics App for users to vary scales of price, value, and volume

6. A TAP electron system of any one of Claim I to Claim 5, wherein the Manager Workspace interface comprises a Member Portal for controlling member accounts and member payments.

7. A TAP electron system of any one of Claim 1 to Claim 6, wherein the Team Workspace interface comprises a Training App to provide different kinds of training to teams, including but not limited to sales training.

8. A TAP electron system of any one of Claim 1 to Claim 7, wherein the Team Workspace interface comprises a Prospects App 28 accessible through the Team Workspace 24 allows to add, qualify, and track prospects for the Teams.

9. A TAP electron system of any one of Claim 1 to Claim 8, wherein the Team Workspace interface comprises an Events App 30 for controlling the automation of marketing to prospects and managing webinar events.

10. A TAP electron system of any one of Claim 1 to Claim 9, wherein the Team Workspace interface comprises a Plans App to allow users to access subscription levels.

11. A TAP electron system of any one of Claim 1 to Claim 10, wherein the Team Workspace interface comprises a Member Apps to manage members.

12. A TAP electron system of any one of Claim 1 to Claim 10, wherein the algorithm to control the membership level and discount comprising the steps of.

setting up one or more predetermined values through a Menu App from the Manager Workspace;

establishing a baseline price for a single share using a lowest priced item;

build a subscription model including the steps of:

• allocation total memberships;

• allocating subscriptions time period;

• generating discount range;

• generating a level Increase Increment in percentage;

• setting up active levels.

• allocating discount percentage for each level; applying a highest and a lowest discount range, together with active levels to establish an even variance of discount at each Level from a Level App; applying an index to ensure that a value offered at each Level is exponentially higher than the previous Levels and Time Periods.

13. A TAP electron system of Claim 12, wherein the algorithm to control the membership level and discount is adapted to allow a user to set a limit for a subscription.

14. A TAP electron system of Claim 13, wherein the algorithm to control the membership level and discount is adapted to allow a user to set up renewal and cancellation Policies.

15. A TAP electron system of Claim 13, wherein the algorithm to control the membership level and discount is adapted to allow a user to activate and deactivate a marketing process.

16. A TAP electron system of Claim 14, wherein the index increases at each level with a discount by a predetermined percentage.

17. A TAP electron system of Claim 15, wherein the number of shares at each level is calculated as Level 1 Shares adding to a level Increase Increment percentage.

18. A TAP electron system of Claim 16, wherein the average price per share is calculated as benchmark Product (lowest priced product on the Menu) multiplying an indexed discount at each level and the monthly subscription cost at each level is calculated as the average price per share multiplying the number of shares.

19. A TAP electron system of Claim 15, wherein the marketing process comprising the steps of:

selecting a prospect;

deciding whether to approve or disapprove the prospect as a client; in the event that the prospect is not approved as a client, terminating the process, otherwise checking if an automated marketing setting is on or off; in the event that the automated marketing setting is off, checking the contact details of the client, and sending a notification to call the client or to prepare an email to contact the client; in the event that the automated marketing setting is on, generating an introduction email with a link to a landing page to the client; running a Metric App to allow to build the subscription model for the client; signing up as a member and creating a profile for the member; determining the member is due to renew; assisting the member for renewal.

assisting the member for renewal.

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Fig. 4

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