Australian Government * IP Australia PO Box 200 Woden ACT 2606 AUSTRALIA Tel: 1300 651 010 ABN: 38 113 072 755 Fax:(02) 6283 7999 International: +612 6283 2999 Telex: COMPAT AA 61517 Document Lodgement Receipt Attention: Griffith Hack Customer ABN: GPO Box 1285 Customer ID: 5310000479 Melbourne CMR: 40000511 VIC Australia 3001 Date: 26 Sep 2012 Lodgement Detail NPS Batch: SPBI-17231525 Non NPS Batch: Documents Lodged Patents: Y Designs: N Trade Marks: N International: N Plant Breeder Rights: N Reference: P86066.AU No monies received with this transaction. Central Office Commissioner of Patents BY FACSIMILE IP Australia PO Box 200 Fax Ref: p (0 WODEN ACT 2606 Date Faxed: o. 2 . PATENT SCHEDULE Patent No 2011101674 Name of PAUL DAMIAN NELSON and Strover Nominees Pty Ltd Applicant Our Reference NGM:DXM:P86066.AU Purpose Response Amendments Fee Paid ($) NIL TOTAL PAID BY VISA $ NIL LODGED BY Griffith Hack Patent & Trade Mark Attorneys 161 Collins Street MELBOURNE VIC 3004 Ph 03 9243 8300 Fax 03 9243 8333 GH Office processing only: Billed / Invoice No USD Scale Charge 11P Australia Card Name 2 6 SEP 2012 Prepared By (Mailroom) RECEIVED FEP FAX Processed By (Accounts) Griffith Hack Page] 9/26/2012 C U mdb~\p~t\ [imahid Tmow InfaelFa~n tm.I lwkU98D4Fg\Faxed Pauus (18).doc Melmourne umice Level 10, 161 Collins Street Melbourne VIC 3000 Australia GPO Box 1285 Melbourne VIC 3001 Australia GR FIH PEWS Telephone +61 3 9243 8300 HRAD IAKK Facsimile +61 3 9243 8333 HACK Facsimile +61 3 9243 8334 ghmelb@griffithhack.com-au www.griffithhack.com.au Facsimile Transmission TO: Commissioner of Patents ATTENTION: Examiner Boris Cetinich FAX No.: 02 6283 7999 DATE: 26 September 2012 SENDER: Nick Mountford SUBJECT: IN THE MATTER OF Australian Divisional Innovation Patent No. 2011101674 OUR REF: NGM:DXM:P86066.AU PAGES: 7 (including this page) URGENT: Acceptance deadline: 27 September 2012 Attention: Examiner Boris Cetinich - A5 Melbourne Examination Centre - Patent Examination B IP Australia 2 8 SEP 2012 RECEIVED FEP FAX This facsimile contains information which is confidential and legally privileged and intended for the use of the addressee. If you have received this facsimile in error, or the transmission is incomplete, please immediately advise us by telephone or facsimile. MELBOURNE SYDNEY PERTH BRISBANE AS'''d W''h CPA Global Ltd MIBd wilE 13fMEi Hack Lawyers GRFFIT H HACK IP LNW Commissioner of Patents Attention: Examiner Boris Cetinich - A5 Melbourne Examination Centre - Patent Examination B BY FACSIMILE 02 6283 7999 26 September 2012 URGENT: Acceptance deadline: 27 September 2012 Madam IN THE MATTER OF Australian Divisional Innovation Patent No. 2011101674 in the name of PAUL DAMIAN NELSON and Strover Nominees Pty Ltd entitled A MAP SYSTEM Our Ref: NGM:DXM:P86066.AU We refer to the Examiner's second report dated 20 September 2012 and to the discussions between Examiner Boris Cetinich and Nick Mountford where the Examiner agreed that claim I would be allowable if amended to incorporate the limitation of claim 4 and clarifed to indicate that the link is embedded so as to take the user to a website. We hereby request leave to amend the complete specification in accordance with the enclosed Second Statement of Proposed Amendments. Also enclosed is a working copy. The claims as proposed to the amended amend claim 1 to incorporate claim 4 and to clarify scope of claim 4. Basis for the amendment can be found in a number of places in the specification, for example, at page 12, lines 19 to 21 of the specification as filed. We look forward to receiving confirmation that the amended claims are allowable. Yours faithfully GRIFFITH HACK Nick Mountford Principal nick-mountford@griffithhack.com.au IP Astrla Enc 12 6 SEP 2012 RECEIVED FEP FAX 37180521 (GHMatters) P86066.AU Melbourne Sydney Perth Brisbane Level 10, 161 Collins Street, Melbourne, VIC 3000 Australia GPO Box 1285 Melbourne, VIC 3001 Australia IN THE MATTER OF Australian Divisional Innovation Patent No. 2011101674 in the name of PAUL DAMIAN NELSON and Strover Nominees Pty Ltd entitled A MAP SYSTEM Our Ref: NGM:DXM:P86066.AU Second Statement of Proposed Amendments 3. Pages 5 and 27 Cancel these pages and substitute therefor replacement pages 5 and 27 filed herewith, together with marked up working copy. GRIFFITH HACK 37188521 (GHMatters) P88066.AU - 5 elevation, such that when the user operates the zoom function to view the map at any one of the different elevations, the trade mark image is also viewable, wherein the trade mark image has embedded therein 5 a link to a designated website whereby a user is taken to the designated website in response to making an input with respect to the trade mark image. In an embodiment, the defined elevation is likm. 10 In an embodiment, the trade mark image is a vector image. In an embodiment, the map system is further arranged such that user interaction with the trade mark image results in 15 the display of a pop-up item to the user. In an embodiment, the trade mark image has embedded therein a link to a designated website. 20 In an embodiment, the map system is further arranged such that the use of the trade mark image is authorized by a party having rights to the area of the map on which the trade mark image is viewable. 25 This invention includes a series of methods, processes, systems, and applications of using, creating, transforming space, with real, illusionary, anamorphic, virtual relations, or such like, allowing communication. 30 In embodiments of the invention the trade mark or service mark can be represented on a map or a representation of a map, wherein the map or representation of map can be or relate to any type, form, or system, wherein such mediums include such any mediums such as print, photograph, 35 Satellite, Electronic, Internet, Computer, Telephone, Mobile Telephone, Google Earth, Google Maps, Google Maps Street View, Navman Car GPS, Tom Tom GPS Navigation, or such like, and the representation can be at any location, at any size, in any duplication, at any represented space 3718979_1 (GHMauers) P80006AJ - 27 THE CLAIMS DEFINING THE INVENTION ARE AS FOLLOWS: 1. A map system arranged to: electronically display a map to a user; 5 provide a zoom function operable by a user to view the map from a plurality of different elevations; and associate a trade mark image with the map in such a manner that the trade mark image is viewable on the map at different elevations from an elevation corresponding to 10 a closest possible view to the ground up to a defined elevation, such that when the user operates the zoom function to view the map at any one of the different elevations, the trade mark image is also viewable, the map system also arranged such that the trade mark image is 15 displayed on a structure or grounds shown on the map at, at least, one elevation, and displayed at a size greater than the structure or grounds at, at least, one other elevation, wherein the trade mark image has embedded therein 20 a link to a designated website whereby a user is taken to the designated website in response to making an input with respect to the trade mark image. 2. A map system as claimed in claim 1, wherein the 25 defined elevation is 11km. 3. A map system as claimed in claim 1 or claim 2, further arranged such that user interaction with the trade mark image results in the display of a pop-up item to the 30 user. 4. A map system as claimed in any one of claims 1 to 3, wherein the trade mark image is a vector image. 35 5. A map system as claimed in any one of claim 1 to 4, further arranged such that the use of the trade mark image is authorized by a party having rights to the area of the map on which the trade mark image is viewable. 3716979.1 (GHMattel) PB8O6AU MARKED-UP COPIES elevation, such that when the user operates the zoom function to view the map at any one of the different elevations, the trade mark image is also viewable, wherein the trade mark image has embedded therein 5 a link to a designated website whereby a user is taken to the designated website in response to making an input with respect to the trade mark image. In an embodiment, the defined elevation is lkm. 10 In an embodiment, the trade mark image is a vector image. In an embodiment, the map system is further arranged such that user interaction with the trade mark image results in 15 the display of a pop-up item to the user. In an embodiment, the trade mark image has embedded therein a link to a designated website. 20 In an embodiment, the map system is further arranged such that the use of the trade mark image is authorized by a party having rights to the area of the map on which the trade mark image is viewable. 25 This invention includes a series of methods, processes, systems, and applications of using, creating, transforming space, with real, illusionary, anamorphic, virtual relations, or such like, allowing communication. 30 In embodiments of the invention the trade mark or service mark can be represented on a map or a representation of a map, wherein the map or representation of map can be or relate to any type, form, or system, wherein such mediums include such any mediums such as print, photograph, 35 Satellite, Electronic, Internet, Computer, Telephone, Mobile Telephone, Google Earth, Google Maps, Google Maps Street View, Navman Car GPS, Tom Tom OPS Navigation, or such like, and the representation can be at any location, at any size, in any duplication, at any represented space 3716384_1 (GHMatten) P8506G.AU - 27 THE CLAIMS DEFINING THE INVENTION ARE AS FOLLOWS: A map system arranged to: electronically display a map to a user; 5 provide a zoom function operable by a user to view the map from a plurality of different elevations; and associate a trade mark image with the map in such a manner that the trade mark image is viewable on the map at different elevations from an elevation corresponding to 10 a closest possible view to the ground up to a defined elevation, such that when the user operates the zoom function to view the map at any one of the different elevations, the trade mark image is also viewable, the map system also arranged such that the trade mark image is 15 displayed on a structure or grounds shown on the map at, at least, one elevation, and displayed at a size greater than the structure or grounds at, at least, one other elevation, wherein the trade mark image has embedded therein 20 a link to a designated website whereby a user is taken to the designated website in response to making an input with respect to the trade mark image. 2. A map system as claimed in claim 1, wherein the 25 defined elevation is 11km. 3. A map system as claimed in claim 1 or claim 2, further arranged such that user interaction with the trade mark image results in the display of a pop-up item to the 30 user. 4. A map system as claimed in any one of claims 1 to 3, wherein the trade mark image has embedded therzin a limit tc a designaxted webeitis a vector image. 35 5. A map system as claimed in any one of claim 1 to 4, further arranged such that the use of the trade mark image is authorized by a party having rights to the area of the map on which the trade mark image is viewable. 3716384_1 (GHMauers) PS6066 AU