AU2010202103A1

AU2010202103A1 - Game ticket with a related web site

Info

Publication number: AU2010202103A1
Application number: AU2010202103A
Authority: AU
Inventors: Nancy Bettcher; Michael John Brickwood
Original assignee: Pollard Banknote LP
Current assignee: Pollard Banknote LP
Priority date: 2009-05-26
Filing date: 2010-05-25
Publication date: 2010-12-16
Also published as: US20100304828A1; CA2704075A1; GB2470643A; US20120077561A1; CN101901364A; GB201008430D0; CA2759919A1

Description

1 GAME TICKET WITH A RELATED WEB SITE This invention relates to game ticket with a related site and a bar code which is read by a personal communication device such as a cell phone of 5 the player to communicate with web site to obtain from the site additional data relating to the lottery game. In the specification the term "comprising" shall be understood to have a broad meaning similar to the term "including" and will be understood to imply the inclusion of a stated integer or step or group of integers or steps but 10 not the exclusion of any other integer or step or group of integers or steps. This definition also applies to variations on the term "comprising" such as "comprise" and "comprises". SUMMARY OF THE INVENTION 15 It is an aim of the present invention to provide an improved game including a game ticket which can be improved by communicating features to the purchaser/player. According to one aspect of the invention there is provided a combination of components for playing a game comprising; 20 a series of tickets for a game to be purchased and played by individual purchasers of the tickets; a site related to the game; each of the tickets having an associated bar code which contains data identifying the game and the site related thereto; 25 means for receiving from a purchaser or potential purchaser of a ticket an image of a bar code related to the game taken by a camera module of a personal communication device; means for analyzing the image of the bar code to determine the site associated with the game; 30 and means enabling communication between the personal communication device and the site in order to communicate further data from the site to be transmitted to the personal communication device.

2 The game provided on each ticket may be for prizes both monetary and product related or may be merely for entertainment where no gambling or prize is involved. The type and value of any prizes can vary widely. The games may be pre-determined, otherwise known as "instant win" tickets or 5 may include elements of skill or chance. The games may include a scratch-off coating which is convenient and effective particularly for instant win type game tickets, but other types of games which do not include scratch-off may be used. The games concerned are preferably instant win type games where the result is entirely predetermined, since such games are generally 10 preferred in a lottery situation in order to ensure that the total winnings is predetermined. However the present invention is not limited to the type of game to be played and can include probability or other games which include game indicia covered by a scratch-off coating. The construction may also be used in situations where the main 15 objective is for other purposes than gambling such as in promotional games or games of fun for children or others where no gambling or prizes are involved. Many such tickets are used directly in a lottery situation so that the tickets have no other relevance other than the playing of the lottery or game by which the player may win monetary or other prizes as part of the lottery or 20 gaming situation. However more attention has been recently given to the use of such tickets as promotional items used by manufacturers of other products to enhance the sale of the product. The scan method could be used to win free merchandise prizes, 25 discount certificates for subsequent purchases, etc. Preferably the personal communication device is a cell phone, but other communication devices carried by and used by the individual involved can be used such as small computers and the like. In one aspect it is the purchaser of a lottery ticket that is caused to 30 take an image of the bar code on the ticket using the personal communication device.

3 In this case, the data communicated may relate to a winning or losing status of the lottery ticket in the lottery game. In this case, the data communicated may relate to a prize amount of the lottery ticket in the lottery game. 5 In this case, the data communicated may relate to a second chance game to be played by the purchaser. In this case, the data communicated may relate to entry of a losing ticket into a second chance game. In this case, the data communicated may relate to a multiplier 10 feature by which a prize won on the lottery ticket can be increased. In this case, the data communicated may relate to an option of the purchaser to register for a second prize based on a sweepstake and can be used to facilitate communication regarding a progressive-style of game/jackpot. In this case, the data communicated may provide extra play 15 symbols for use in the game on the ticket. In another case, the data communicated may relate to a cross promotion, such as an option to purchase a next ticket, an option to purchase a partner product or a coupon. In another arrangement, the purchaser or potential purchaser of a 20 lottery ticket may take an image of a bar code on point of sales material at a point of sale location of a retailer to provide an incentive to the retailer to provide the point of sale material. In yet another arrangement, the purchaser or potential purchaser of a lottery ticket is to take an image of a bar code on an empty supply bin at a 25 point of sale location of a retailer to provide an incentive to the retailer to maintain bins filled. In yet another arrangement, the data communicated may relate to information to help players locate tickets that are close to sold out with top prizes still remaining in game and locations that still have those tickets. 30 In yet another arrangement, the data communicated may relate to a retailer promotion such as data which acts to extend a payment date for the retailer.

4 The site may be a web site and the data communicated through the internet or the site may be a separate server with the data being communicated through electronic communications using email or text messaging. 5 The bar code may be covered or uncovered. In the case of a covered bar code the covering, either scratchoff or paper must be removed prior to usage. BRIEF DESCRIPTION OF THE DRAWINGS 10 One embodiment of the invention will now be described in conjunction with the accompanying drawings in which: Figure 1 is a schematic illustration of the components used in the method according to the present invention. In the drawings like characters of reference indicate 15 corresponding parts in the different figures. DETAILED DESCRIPTION The system described herein uses the internet 12 for communication between a personal communication device 10 such as a cell 20 phone of a purchaser or potential purchaser of lottery tickets, a bar code analysis website 11 and a selected one of a series of game web sites 12, 12A etc. The cell phone 10 includes a display 10A, an input 10B and a camera module 10C, as is well known to persons skilled in this art and 25 generally. A lottery game includes a series of lottery tickets 14 for a lottery game to be played by individual purchasers of the lottery tickets with the game being managed by a program at the web site 12. The program has access to data related to the game including data identifying winning and losing tickets 30 from the bar codes printed on those tickets.

5 Thus each lottery ticket has an associated bar code 14A which contains data identifying the lottery game concerned and the web site 12 related thereto and which contains data identifying the specific lottery ticket. The lottery game also includes promotional material 14B which is 5 transmitted to retailers for local promotions which includes a bar code 14C and selling containers or bins 14D which include a bottom bar code 14E which becomes exposed when the supply of the tickets contained in the bin is depleted and requires replenishment. The bins may be free standing or may be those used in vending machines and may include any supply bin visible to the 10 customer which requires replenishment by the retailer. In use of the system, the purchaser of a ticket or a potential purchaser of a ticket operates the camera to take an image of one or more of the bar codes related to the lottery game using the camera module 10C of a personal communication device 10. A program at the cell phone acts to 15 transmit the image to the web site 11 where it is analyzed to determine the data. This data includes data defining the game and the web site associated with the game together with the specific code number of a ticket where the bar code scanned is on a specific ticket. A program operates to control communication between the cell 20 phone 10 and the web site 12 to communicate further data from the web site to the personal communication device. The analysis of the bar code can be carried out at a separate dedicated web site or can be carried out at the site 12 or 12A. The personal communication device in either system has a program by which the scanned 25 image of the bar code is communicated to the required web site for analysis which is either site 11 or site 12, 12A. This data can be used in a number of arrangements as follows: Category 1 Use of mobile device bar code link for prize verification. The Player captures image of ticket's bar code on the ticket with 30 the camera on their mobile device (phone, blackberry, etc.). The Player sends this image using the communication systems to the lottery website for verification of the ticket. The Player receives an email, web page or text 6 message in response with the winning status and optionally the specific prize amount. The system can be used with printed instant tickets and also with displayed on-line tickets. In this way the system acts as a ticket checker to determine the win/lose status of the ticket. This acts as a safeguard and 5 convenience for consumers, and a tool for enhancing retailer satisfaction and expanding the retailer base. The retailer benefits in that one of the biggest obstacles to signing new retailers is the retailers' belief that their staff will be tied up checking tickets for lottery players rather than focusing on other, more profitable tasks. Thus the amount of checking at the retailer location can be 10 reduced by this ability of the purchaser to check on line using the bar code imaging system. The web site 12 or 12A must link up to the lottery's validation data base as shown at 15, 15A. It is necessary to provide secure communication to the data base 15 to overcome security issues/sensitivities. The complexity of 15 the bar code is selected so that it can be decoded by the site 11 on receipt of the image. This may require less complex bar codes to be used in the lottery ticket to meet the standards available. Category 2: Use of mobile device bar code link to provide additional play or value/game features for players. 20 Select games are arranged to offer players the opportunity to send in the bar code image from non-winning tickets for entry into second chance drawings. Lotteries can target specific games for promotions. Examples include: Cross-promotions where the player sends the bar code to the 25 lottery website and gets a communication back worth $.50 off next ticket or partner product (for example free coffee, admission to movie, etc.) Core games (for example. Bingo, Crossword) where the bar code is used to provide data defining extra play symbols, numbers, a multiplier or doubler feature etc. 30 Progressive jackpots where the lottery game includes a progressive prize component that grows as more tickets are sold. The prize is 7 awarded in a sweepstakes-style of draw. This can be arranged to "roll over" to a future draw if that ticket was not sold/claimed. The entry into a second chance game, either for losers only or for all tickets purchased represents an excellent value-added feature for licensed 5 games and other high margin products. This feature can be tied into a player's club feature for collecting points. The concept of a prize multiplier which increases the prize won on the physical ticket provides a value-added game feature. The prize validation can be carried out in various ways, for players only win the multiplied prize if 10 they go through the process of scanning the bar code and visiting the website. Another reason to go through the process if imaging the bar code and entering the site can be for added entertainment value. The ability to enter a second prize sweepstake which is a progressive style game provides a good, value-added game feature for a 15 progressive jackpot which will grow as more tickets are entered, etc. The use of the image to obtain extra play symbols to be used on the physical ticket provides an added game feature for mature core games like Bingo and Crossword. It also differentiates the games using the invention from competitors' games. 20 Cross promotion allows ticket holder to obtain a ticket from a different game, partner product or coupon is an opportunity for lotteries to develop partnerships with retailers and/or other consumer goods producers for cross-promotional opportunities and traffic builders. Category 3: Use of mobile device bar code link to provide incentive for retailers 25 to support lottery initiatives. Potential retailer programs/promotions could include: Providing the bar code on point of sale materials found in the store where each customer that shoots it gets a different message or code. This can be used as a traffic builder for retailers. 30 The intent of this is to assist lotteries with the challenge of getting POS placed at retail.

8 Providing the bar code on empty ticket bins acts to motivate retailers to keep bins full. Thus, if a player shoots a bar code exposed on an empty bin, they get a discount or other incentive. This acts as an incentive for the retailer to maintain bins filled as the lottery can track such retailer incidents. 5 The data can also be used to help players locate games containing tickets that are close to sold out with top prizes still remaining in game. That is the player can scan the bar code on another ticket, point-of-sale item or lottery website and the transmitted data supplied to the cell phone to be displayed on the display screen can include locations that still have those 10 tickets. This serves as a valuable source of information for consumers, and may help lotteries move inventory of older games. Since various modifications can be made in my invention as herein above described, and many apparently widely different embodiments of same made within the spirit and scope of the claims without department from 15 such spirit and scope, it is intended that all matter contained in the accompanying specification shall be interpreted as illustrative only and not in a limiting sense.

Claims

1. A combination of components for playing a game comprising; a series of tickets for a game to be purchased and played by 5 individual purchasers of the tickets; a site related to the game; each of the tickets having an associated bar code which contains data identifying the game and the site related thereto; means for receiving from a purchaser or potential purchaser of a 10 ticket an image of a bar code related to the game taken by a camera module of a personal communication device; means for analyzing the image of the bar code to determine the site associated with the game; and means enabling communication between the personal 15 communication device and the site in order to communicate further data from the site to be transmitted to the personal communication device.

2. The combination according to Claim 1 wherein bar codes relating to the game are also provided on other materials related to the game and the image received can be from a ticket or from the other materials. 20

3. The combination according to Claim 1 or Claim 2 wherein the bar code contains data identifying the specific lottery ticket.

4. The combination according to Claim 3 including for the tickets a data base of ticket validation information wherein the data communicated from the site relates to a winning or losing status from the data 25 base of the ticket in the lottery game.

5. The combination according to Claim 3 or Claim 4 including for the tickets a data base of ticket validation information wherein the data communicated from the site relates to a prize amount of the ticket in the game.

6. The combination according to any one of Claims 1 to 5 30 wherein the data communicated from the site relates to a second chance game to be played by the purchaser.

7. The combination according to Claim 4 wherein, in the event 10 that the data communicated from the web site relates to a losing status of the ticket in the game, the data communicated from the site includes entry of the ticket with the losing status into the second chance game.

8. The combination according to any one of the preceding 5 Claims wherein the data communicated from the site relates to a multiplier feature by which a prize won on the ticket is increased.

9. The combination according to any one of the preceding Claims wherein the data communicated from the site relates to an option of the purchaser to register for a second prize based on a sweepstake.

10 10. The combination according to any one of the preceding Claims wherein the data communicated provides extra play symbols for use in the game on the lottery ticket.

11. The combination according to any one of the preceding Claims wherein the data communicated from the site relates to a cross 15 promotion with another product.

12. The combination according to any one of the preceding Claims wherein the data communicated from the web site relates to an option to purchase another ticket.

13. The combination according to any one of the preceding 20 Claims wherein the data communicated from the site relates to an option to purchase a partner product.

14. The combination according to any one of the preceding Claims wherein the data communicated from the web site relates to a coupon.

15. The combination according to any one of the preceding 25 Claims wherein the data communicated from the site is arranged to provide an added entertainment value to the player.

16. The combination according to any one of the preceding Claims wherein the data communicated from the site relates to information concerning prize tickets still remaining in the series of lottery tickets. 30

17. The combination according to Claim 16 wherein the data communicated from the site relates to locations that still have those tickets. 11

18. The combination according to any one of the preceding Claims wherein the data communicated from the site relates to a retailer promotion.

19. The combination according to any one of the preceding 5 Claims wherein the site is a web site and the data is communicated through the internet.

20. The combination according to any one of the preceding Claims wherein the data is communicated through electronic communications using email or text messaging. 10

21. A combination of components for playing a game substantially as herein described in the detailed description with reference to the drawings.