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Uhonmhoibhi, 2023 - Google Patents

Implementing the Agile Scrum Framework to Improve Business Relationships with Key Accounts in Business-to-Business: A systematic review and conceptual …

Uhonmhoibhi, 2023

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Document ID
3323940015842271248
Author
Uhonmhoibhi K
Publication year

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Snippet

Effective customer relationship management has been identified to help suppliers in business-to-business (B2B) benefit from few but profitable customers under the aegis of key account management (KAM). To ensure KAM's effectiveness, managers and practitioners …
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