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Chung et al., 2023 - Google Patents

Impact of modularity design on mobile app launch success

Chung et al., 2023

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Document ID
3304646452368569983
Author
Chung M
Sharma L
Malhotra M
Publication year
Publication venue
Manufacturing & Service Operations Management

External Links

Snippet

Problem definition: Initial product design decisions are critically important for mobile apps, which show a relatively short time from launch to peak usage, thus providing a narrow window for success and no time for course correction based on market reaction. Mobile …
Continue reading at dl.acm.org (HTML) (other versions)

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