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Agrawal et al., 2020 - Google Patents

Optimization of operational decisions in digital advertising: A literature review

Agrawal et al., 2020

View PDF
Document ID
2899373187667628547
Author
Agrawal N
Najafi-Asadolahi S
Smith S
Publication year
Publication venue
Channel Strategies and Marketing Mix in a Connected World

External Links

Snippet

The digital advertising industry has witnessed an impressive explosion since its inception. With Internet advertising revenues already at over $200 billion, the projections are for continued growth. The format and technological underpinnings of digital advertising make it …
Continue reading at papers.ssrn.com (PDF) (other versions)

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