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Mostafa, 2015 - Google Patents

Knowledge discovery of hidden consumer purchase behaviour: a market basket analysis

Mostafa, 2015

Document ID
2774920320342356200
Author
Mostafa M
Publication year
Publication venue
International Journal of Data Analysis Techniques and Strategies

External Links

Snippet

In this study, we aim to apply data mining techniques to uncover hidden patterns in consumer behaviour. We use a cross-sectional data representing a random sample of consumers in Kuwait. A novel data mining technique known as market basket analysis …
Continue reading at www.inderscienceonline.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202—Market predictions or demand forecasting
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
    • G06Q10/063—Operations research or analysis
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Exchange, e.g. stocks, commodities, derivatives or currency exchange
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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