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Munting, 2020 - Google Patents

An explorative study towards the feasibility of uplift modeling within a direct marketing setting and a web-based setting

Munting, 2020

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Document ID
2611247523775052528
Author
Munting M
Publication year

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This exploratory research has investigated the role and feasibility of uplift modeling in the broad domain of digital marketing through the analysis and comparison of two direct marketing settings: campaign and web-based. This relatively new modeling technique has …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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