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Awasthi et al., 2013 - Google Patents

Concerns vital for mobile CRM in banking: A qualitative study

Awasthi et al., 2013

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Document ID
2189551990355078087
Author
Awasthi P
Sangle P
Publication year
Publication venue
International Journal of Electronic Customer Relationship Management

External Links

Snippet

For the past few decades the technology acceptance model (TAM) has dominated the research on factors affecting the acceptance of new technology. The two fundamental constructs, ease of use and usefulness, in the model may not, however, fully explain the …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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