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Ogunmola et al., 2023 - Google Patents

E-commerce research models: a systematic review and identification of the determinants to success

Ogunmola et al., 2023

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Document ID
2166215065498564744
Author
Ogunmola G
Kumar V
Publication year
Publication venue
International Journal of Business Information Systems

External Links

Snippet

Electronic commerce has become a prominent channel for which traditional and novel businesses reach out to consumers for selling their products. However, as a result of the competitive nature of the industry, sellers need to innovate regularly so as to capture a large …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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