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Stell et al., 1999 - Google Patents

Vicarious exploration and catalog shopping: a preliminary investigation

Stell et al., 1999

Document ID
2044480681154660382
Author
Stell R
Paden N
Publication year
Publication venue
Journal of Consumer marketing

External Links

Snippet

As catalog proliferation continues, understanding consumer characteristics and motivations that lead consumers to examine catalogs is becoming increasingly important. This research presents the results of a preliminary investigation that extends the traditional analysis of in …
Continue reading at www.emerald.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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