Zikmund et al., 1971 - Google Patents
Recycling solid wastes: a channels-of-distribution problemZikmund et al., 1971
- Document ID
- 1902752282981923790
- Author
- Zikmund W
- Stanton W
- Publication year
- Publication venue
- Journal of marketing
External Links
Snippet
The recycling of solid wastes is a major ecological goal. Although recycling is technologically feasible, reversing the flow of materials in the channels of distribution— marketing trash through a “backward” channel—presents a challenge. Existing backward …
- 238000004064 recycling 0 title abstract description 68
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
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- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
- G06Q10/063—Operations research or analysis
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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