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Zikmund et al., 1971 - Google Patents

Recycling solid wastes: a channels-of-distribution problem

Zikmund et al., 1971

Document ID
1902752282981923790
Author
Zikmund W
Stanton W
Publication year
Publication venue
Journal of marketing

External Links

Snippet

The recycling of solid wastes is a major ecological goal. Although recycling is technologically feasible, reversing the flow of materials in the channels of distribution— marketing trash through a “backward” channel—presents a challenge. Existing backward …
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Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00Administration; Management
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