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Cho et al., 2017 - Google Patents

A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?

Cho et al., 2017

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Document ID
18402904501156179993
Author
Cho V
Chan A
Publication year
Publication venue
Enterprise Information Systems

External Links

Snippet

The influence of electronic word of mouth (eWOM) has been heavily investigated in relation to online ratings. However, only a few studies examined the content of eWOM. From the perspective of the consideration sets model, consumers formulate an awareness set, a …
Continue reading at ira.lib.polyu.edu.hk (PDF) (other versions)

Classifications

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