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Camilleri, 2016 - Google Patents

Using big data for customer centric marketing

Camilleri, 2016

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Document ID
18113044292432921193
Author
Camilleri M
Publication year

External Links

Snippet

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing …
Continue reading at www.um.edu.mt (PDF) (other versions)

Classifications

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