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Alfansi et al., 2000 - Google Patents

Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits

Alfansi et al., 2000

Document ID
18046003719682427273
Author
Alfansi L
Sargeant A
Publication year
Publication venue
International Journal of Bank Marketing

External Links

Snippet

The recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to recruit and retain their customers. In this article the potential for banks to utilize benefit …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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