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Kudeshia et al., 2016 - Google Patents

The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics

Kudeshia et al., 2016

Document ID
17934030786420449147
Author
Kudeshia C
Mittal A
Publication year
Publication venue
International Journal of Internet Marketing and Advertising

External Links

Snippet

Growing acceptance of Facebook and Twitter as an interesting social networking service for customers has made them a value-adding marketing channel for business. These platforms play an important role in Electronic Word-of-Mouth (eWOM) communication and thus call for …
Continue reading at www.inderscienceonline.com (other versions)

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