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Banerjee, 2013 - Google Patents

Consumer behaviour on online shopping

Banerjee, 2013

View PDF
Document ID
17805230537190601776
Author
Banerjee A
Publication year
Publication venue
International Journal of Managment, IT and Engineering

External Links

Snippet

Rapid growth of internet and e-commerce has opened a new marketing phenomenon, ie Online Shopping. Similarly enterprises also have to understand the consumer buying behaviour regarding the Online Shopping. Business houses need to understand how the …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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