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Birim et al., 2024 - Google Patents

The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

Birim et al., 2024

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Document ID
17124133258992044609
Author
Birim S
Kazancoglu I
Mangla S
Kahraman A
Kazancoglu Y
Publication year
Publication venue
Annals of Operations Research

External Links

Snippet

In recent years, machine learning models based on big data have been introduced into marketing in order to transform customer data into meaningful insights and to make strategic decisions by making more accurate predictions. Although there is a large amount of …
Continue reading at link.springer.com (HTML) (other versions)

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