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Lianopoulos et al., 2020 - Google Patents

Elevating self-esteem through sport team identification: A study about local and distant sport fans

Lianopoulos et al., 2020

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Document ID
16561311707745967594
Author
Lianopoulos Y
Theodorakis N
Tsigilis N
Gardikiotis A
Koustelios A
Publication year
Publication venue
International Journal of Sports Marketing and Sponsorship

External Links

Snippet

Purpose The concept of sport team identification has been widely used as a theoretical framework in explaining sport fan behavior. However, limited attention has been devoted to the consequences of distant (ie, foreign) team identification. The purpose of the current …
Continue reading at www.academia.edu (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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