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Agnihotri, 2015 - Google Patents

Can brick-and-mortar retailers successfully become multichannel retailers?

Agnihotri, 2015

Document ID
16201677071179008098
Author
Agnihotri A
Publication year
Publication venue
Journal of Marketing Channels

External Links

Snippet

The critical success factors required by brick-and-mortar retailers to successfully transform into multichannel retailers are analyzed in this study. We identify threshold resources and success factors required to survive in the online retailing industry. We suggest that by …
Continue reading at www.tandfonline.com (other versions)

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