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Du et al., 2017 - Google Patents

Skimming or penetration: optimal pricing of new fashion products in the presence of strategic consumers

Du et al., 2017

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Document ID
16190583823754052725
Author
Du P
Chen Q
Publication year
Publication venue
Annals of Operations Research

External Links

Snippet

Pricing for new products is usually a difficult task for a firm, for there always exists uncertainty of consumers' valuation with respect to the new products. Moreover, the presence of strategic consumers even complicates the situation, due to their inter-temporal purchase …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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