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Gassmann et al., 2003 - Google Patents

Innovation processes in transnational corporations

Gassmann et al., 2003

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Document ID
15709181589886660356
Author
Gassmann O
Von Zedtwitz M
Publication year

External Links

Snippet

If innovation is considered as a process, then the differentiation of the innovation process into two phases creates several benefits. These two phases are, firstly, a pre-project phase fostering creativity and effectiveness, and a secondly a discipline-focused phase to ensure …
Continue reading at citeseerx.ist.psu.edu (PDF) (other versions)

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