Gassmann et al., 2003 - Google Patents
Innovation processes in transnational corporationsGassmann et al., 2003
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- 15709181589886660356
- Author
- Gassmann O
- Von Zedtwitz M
- Publication year
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If innovation is considered as a process, then the differentiation of the innovation process into two phases creates several benefits. These two phases are, firstly, a pre-project phase fostering creativity and effectiveness, and a secondly a discipline-focused phase to ensure …
- 238000000034 method 0 title abstract description 92
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