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Olmedilla et al., 2016 - Google Patents

Examining the power-law distribution among eWOM communities: a characterisation approach of the Long Tail

Olmedilla et al., 2016

View PDF
Document ID
14793998812082724325
Author
Olmedilla M
Martínez-Torres M
Toral S
Publication year
Publication venue
Technology Analysis & Strategic Management

External Links

Snippet

Nowadays electronic word-of-mouth (eWOM) communities symbolise a significant source of information that helps customers to make informed purchasing decisions. Through eWOM communities, a great audience of users is able to acquire knowledge from reviews …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/10Services

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