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Zhang et al., 2013 - Google Patents

Product comparison networks for competitive analysis of online word-of-mouth

Zhang et al., 2013

Document ID
14683654141959421894
Author
Zhang Z
Guo C
Goes P
Publication year
Publication venue
ACM Transactions on Management Information Systems (TMIS)

External Links

Snippet

Enabled by Web 2.0 technologies social media provide an unparalleled platform for consumers to share their product experiences and opinions---through word-of-mouth (WOM) or consumer reviews. It has become increasingly important to understand how WOM content …
Continue reading at dl.acm.org (other versions)

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