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Guo et al., 2020 - Google Patents

A deep prediction network for understanding advertiser intent and satisfaction

Guo et al., 2020

View PDF
Document ID
1437215553599290373
Author
Guo L
Lu R
Zhang H
Jin J
Zheng Z
Wu F
Li J
Xu H
Li H
Lu W
Xu J
Gai K
Publication year
Publication venue
Proceedings of the 29th ACM International Conference on Information & Knowledge Management

External Links

Snippet

For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and shopping experience; more importantly, advertiser's expenditure on advertising constitutes a …
Continue reading at arxiv.org (PDF) (other versions)

Classifications

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