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Tripathi et al., 2024 - Google Patents

Marketing logistics and consumer behaviour: an empirical study on Indian e-shoppers

Tripathi et al., 2024

View PDF
Document ID
14224834545454490484
Author
Tripathi V
Srivastava M
Jaiswal R
Singh T
Khaled A
Publication year
Publication venue
Cogent Business & Management

External Links

Snippet

The unprecedented growth in e-commerce has brought forward a new paradigm in consumer behaviour and the strategic approach businesses take in reaching and retaining customers. The influence of marketing logistics (ML) on e-shoppers' behaviour represents a …
Continue reading at www.tandfonline.com (PDF) (other versions)

Classifications

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