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Mbura et al., 2020 - Google Patents

Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania: a study of University of Dar es Salaam students

Mbura et al., 2020

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Document ID
14194358520753415878
Author
Mbura O
Kagoya S
Publication year
Publication venue
University of Dar es Salaam Library Journal

External Links

Snippet

The article assesses social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania. With the help of the AIDA Model and Media Theory, the article focuses on the content, attitude and awareness of social media as they affect youth purchasing behaviour of …
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Classifications

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