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Emamdin et al., 2020 - Google Patents

Role of E-trust, E-loyalty, and E-satisfaction on Online Buying Behaviour among Millennials in Kuala Lumpur, Malaysia.

Emamdin et al., 2020

View PDF
Document ID
14166074133593903943
Author
Emamdin M
Singh J
Chan Yin Fah B
Publication year
Publication venue
Global Business & Management Research

External Links

Snippet

The number of internet users in Malaysia is growing, and millennials are becoming the strongest in buying power. This research aimed was to investigate the influence of e-trust, eloyalty, and e-satisfaction on online buying behaviour among millennials. Despite the …
Continue reading at www.researchgate.net (PDF) (other versions)

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