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Mosteller et al., 2017 - Google Patents

To share and protect: Using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors

Mosteller et al., 2017

Document ID
13966008733284690735
Author
Mosteller J
Poddar A
Publication year
Publication venue
Journal of Interactive Marketing

External Links

Snippet

Consumers' personal information often informs retailers' marketing efforts in terms of creating value in the online marketplace. This study examines four factors related to consumers' social media engagement and online privacy protection behaviors. Regulatory …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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