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Zhao et al., 2019 - Google Patents

Personalized Attraction Enhanced Sponsored Search with Multi-task Learning

Zhao et al., 2019

View PDF
Document ID
13845133353354482822
Author
Zhao W
Zhang B
Wang B
Guan Z
Guan W
Qiu G
Ning W
Chen J
Liu H
Publication year
Publication venue
Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining

External Links

Snippet

We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and the platform, but also …
Continue reading at arxiv.org (PDF) (other versions)

Classifications

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