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Ferreira et al., 2024 - Google Patents

Unlocking Student Creativity with Lego® Serious Play: A Case Study from the Graduate Marketing Classroom

Ferreira et al., 2024

View PDF
Document ID
13733817444499466458
Author
Ferreira C
Robertson J
Pitt L
Lord Ferguson S
Publication year
Publication venue
Marketing Education Review

External Links

Snippet

The importance of play is well established in early childhood development; however the importance of play appears to diminish in more advanced levels of education. Despite this, the demand for experiential, engaging learning experiences that seek to differentiate …
Continue reading at www.tandfonline.com (PDF) (other versions)

Classifications

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