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Poorani, 1996 - Google Patents

Trade-show management: Budgeting and planning for a successful event

Poorani, 1996

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Document ID
13523661427497834065
Author
Poorani A
Publication year
Publication venue
The Cornell Hotel and Restaurant Administration Quarterly

External Links

Snippet

Trade-Show Page 1 MEETINGS & CONVENTIONS Trade-Show Management Budgeting and Planning for a Successful Event Trade shows can be an excellent tool for marketing a company's products, services, and image, but maximizing that value requires planning and a …
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Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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