Hall, 1928 - Google Patents
Mail-order and Direct-mail Selling: A Treatise Covering the Fundamentals of the Dual Field of Mail-order and Direct-mail Activities and the Methods Used by …Hall, 1928
- Document ID
- 13395827031917383873
- Author
- Hall S
- Publication year
External Links
- 238000000034 method 0 title abstract description 98
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
- G06Q30/0226—Frequent usage incentive systems, e.g. frequent flyer miles programs or point systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
- G06Q30/0235—Including timing, i.e. limited awarding or usage time constraint
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
- G06Q30/0215—Including financial accounts
- G06Q30/0216—Investment accounts
Similar Documents
Publication | Publication Date | Title |
---|---|---|
Calkins et al. | Modern advertising | |
Brewster et al. | Introduction to advertising | |
Cherington | Advertising as a business force: a compilation of experience records | |
Hall | Mail-order and Direct-mail Selling: A Treatise Covering the Fundamentals of the Dual Field of Mail-order and Direct-mail Activities and the Methods Used by Successful Practitioners | |
Mahin | Advertising: selling the consumer | |
Blanchard | The essentials of advertising | |
Hall | Theory and practice of advertising: A textbook covering the development and fundamental principles of advertising and methods of representative advertisers | |
Allen | Advertising as a Vocation | |
Ramsay | Effective direct advertising: the principles and practice of producing direct advertising for distribution by mail or otherwise | |
Doubman et al. | The organization and operation of department stores | |
Ramsay | Effective house organs | |
Calkins | The Advertising Man | |
Aughinbaugh | Advertising for trade in Latin-America | |
Sherbow | Making type work | |
Calkins et al. | Modern advertising | |
Durstine | This advertising business | |
Greer | The Buckeye Book of Direct Advertising | |
Martin | Advertising campaigns | |
Wilson | The House Organ--: How to Make it Produce Results | |
Hart | Foreign Advertising Methods | |
Bunting | Specialty Advertising: The New Way to Build Business | |
Sanger | Advertising Methods in Chile, Peru, and Bolivia | |
Gossop | Advertisement design | |
Tipper et al. | Advertising: A Practical Presentation of the Principles Underlying the Planning of Successful Advertising Campaigns... | |
Propson | Export advertising practice |