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Vesel et al., 2010 - Google Patents

Relationship quality evaluation in retailers' relationships with consumers

Vesel et al., 2010

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Document ID
13271068080600962696
Author
Vesel P
Zabkar V
Publication year
Publication venue
European Journal of Marketing

External Links

Snippet

Purpose–The purpose of the article is to investigate relationship quality in retail relationships as influenced by its antecedents (loyalty programme quality and personal interaction quality) and resulting in customer loyalty to the retailer. The focus is on loyalty programme members' …
Continue reading at scholar.archive.org (PDF) (other versions)

Classifications

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