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Blake et al., 1970 - Google Patents

Dogmatism and acceptance of new products

Blake et al., 1970

Document ID
12962052608956256255
Author
Blake B
Perloff R
Heslin R
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

A two-category typology of new consumer products was used to investigate the relationship between consumer personality characteristics and acceptance of new products. It was found that the influence of a consumer's dogmatism upon his acceptance of new products was …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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