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Grewal et al., 2003 - Google Patents

The Internet and the price–value–loyalty chain

Grewal et al., 2003

View PDF
Document ID
12400503898878878076
Author
Grewal D
Iyer G
Krishnan R
Sharma A
Publication year
Publication venue
Journal of Business Research

External Links

Snippet

The Internet and associated technology (including the World Wide Web (WWW)) are fast changing the conceptualization and determinants of value to the customer. One primary reason behind the change is that the transparency of price information over the Internet …
Continue reading at www.academia.edu (PDF) (other versions)

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