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Song et al., 2024 - Google Patents

Why does omni-channel allow retailers to foster supply chain resilience? Evidence from sequential mixed methods research

Song et al., 2024

View PDF
Document ID
11777600539077631235
Author
Song S
Shi X
Tappia E
Song G
Melacini M
Cheng T
Publication year
Publication venue
International Journal of Logistics Research and Applications

External Links

Snippet

The omni-channel (OC) approach improves efficiency under normal conditions and fosters resilience when a crisis hits, eg COVID-19. We adopt the sequential mixed methods research to conduct a two-stage investigation to explore how OC retailers achieve supply …
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