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Velasco et al., 2019 - Google Patents

The multisensory analysis of product packaging framework

Velasco et al., 2019

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Document ID
11612321301343161642
Author
Velasco C
Spence C
Publication year
Publication venue
Multisensory packaging: Designing new product experiences

External Links

Snippet

The last few years have seen an ongoing increase of interest in multisensory brand analysis and design. However, with the growing opportunity to design for each and every one of the customer's senses, comes the challenge of knowing how best to conceptualize multisensory …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
    • G06Q30/0269—Targeted advertisement based on user profile or attribute
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0601—Electronic shopping
    • G06Q30/0641—Shopping interfaces
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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