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Muris et al., 1992 - Google Patents

Strategyand Transaction Costs: The Organizationofdistributioninthecarbonatedsoftdrinkindustry

Muris et al., 1992

View PDF
Document ID
11537041486183904254
Author
Muris T
Scheffman D
Spiller P
Publication year
Publication venue
Journal of Economics & Management Strategy

External Links

Snippet

This paper analyzes the ongoing transformation of the soft drink distribution of Coca‐Cola and Pepsi‐Cola from systems of independent bottlers to captive bottling subsidiaries, A transaction cost‐based theory is developed to explain this restructuring. It is postulated that …
Continue reading at www.researchgate.net (PDF) (other versions)

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