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Steenkamp et al., 2009 - Google Patents

Export market selection methods and the identification of realistic export opportunities for South Africa using a decision support model

Steenkamp et al., 2009

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Document ID
11582292411807308867
Author
Steenkamp E
Rossouw R
Viviers W
Cuyvers L
Publication year

External Links

Snippet

Market selection methods, of which a vast number exist, are a critical tool in firms' and government's policy, planning and budgeting processes. To this end, the primary aim of this paper is to determine the international market selection method best-suited to the …
Continue reading at repository.nwu.ac.za (PDF) (other versions)

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