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Opuni, 2023 - Google Patents

The Nexus between E-marketing, E-service Quality, E-satisfaction and E-loyalty: A Cross-sectional Study within the Context of Online SMEs in Ghana

Opuni, 2023

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Document ID
11427324872368253237
Author
Opuni F
Publication year

External Links

Snippet

The spread of the Internet, the proliferation of mobile devices, and the onset of the COVID-19 pandemic have given impetus to online shopping in Ghana and the subregion. This situation has also created opportunities for SMEs to take advantage of online marketing technologies …
Continue reading at www.academia.edu (PDF) (other versions)

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