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Çavdar et al., 2018 - Google Patents

Airline customer lifetime value estimation using data analytics supported by social network information

Çavdar et al., 2018

Document ID
11090942530890430071
Author
Çavdar A
Ferhatosmanoğlu N
Publication year
Publication venue
Journal of Air Transport Management

External Links

Snippet

Companies can improve their customer relationships and business performance via analytical applications such as estimation of customer lifetime value (CLV) and profitability, customer profiling and classification, customer retention and churn analyses. Customer …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06F17/30386—Retrieval requests
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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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