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Castellano et al., 2017 - Google Patents

Investigating the influence of E-word-of-mouth on E-reputation

Castellano et al., 2017

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Document ID
10791453237806726248
Author
Castellano S
Dutot V
Publication year
Publication venue
International Studies of Management & Organization

External Links

Snippet

In real life, the recommendation of peers has the strongest influence on our decisions. Word- Of-Mouth (WOM) has become a major component of communication strategies and also influences reputation. But does WOM have an equally strong influence online? The current …
Continue reading at www.researchgate.net (PDF) (other versions)

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