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Jia et al., 2018 - Google Patents

Do consumers always follow “useful” reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions

Jia et al., 2018

View PDF
Document ID
10323919537190739806
Author
Jia Y
Liu I
Publication year
Publication venue
Journal of the Association for Information Science and Technology

External Links

Snippet

Consumers are influenced by both online review valence and usefulness. Although some scholars have recognized the gatekeeping role of review usefulness, whereby consumers always follow “useful” reviews, this is the first study that attempts to provide a better …
Continue reading at asistdl.onlinelibrary.wiley.com (PDF) (other versions)

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