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Maraghi et al., 2020 - Google Patents

Using RFM model and market basket analysis for segmenting customers and assigning marketing strategies to resulted segments

Maraghi et al., 2020

View PDF
Document ID
10256562957190113846
Author
Maraghi M
Adibi M
Mehdizadeh E
Publication year
Publication venue
Journal of Applied Intelligent Systems and Information Sciences

External Links

Snippet

Customer relationship management (CRM) at supermarkets is willing to interact with customers appropriately with the aim of making strong relationship and resultantly gaining maximum profits. Customers consist of various groups of people and have different needs …
Continue reading at journal.research.fanap.com (PDF) (other versions)

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