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Radlinski et al., 2008 - Google Patents

Optimizing relevance and revenue in ad search: a query substitution approach

Radlinski et al., 2008

View PDF
Document ID
9995302724762282144
Author
Radlinski F
Broder A
Ciccolo P
Gabrilovich E
Josifovski V
Riedel L
Publication year
Publication venue
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval

External Links

Snippet

The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of selecting these ads so that they are both relevant to the queries and profitable to the search …
Continue reading at citeseerx.ist.psu.edu (PDF) (other versions)

Classifications

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    • G06F17/3061—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F17/30634—Querying
    • G06F17/30657—Query processing
    • G06F17/3066—Query translation
    • G—PHYSICS
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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management

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