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Lee et al., 2016 - Google Patents

Factors driving online apparel shopping in South Africa

Lee et al., 2016

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Document ID
9716973014041312450
Author
Lee G
Barnes T
Publication year
Publication venue
The Retail and Marketing Review

External Links

Snippet

This article seeks to examine factors that affect consumer attitudes and intentions towards online apparel shopping in South Africa. This is achieved by testing Monsuwé et al.'s (2004) expanded version of the well-known Technology Acceptance Model, which adds consumer …
Continue reading at retailandmarketingreview.co.za (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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