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Chawla et al., 2021 - Google Patents

Segmenting mobile banking users based on the usage of mobile banking services

Chawla et al., 2021

Document ID
9133263993479212547
Author
Chawla D
Joshi H
Publication year
Publication venue
Global Business Review

External Links

Snippet

Mobile banking is transforming the way the banking industry creates and delivers value to its customers. This channel of banking has not only reduced the cost of access to banking services but has also created opportunities for service differentiation. Thus, for banks, their …
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