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Wernz et al., 2014 - Google Patents

Service convergence and service integration in medical tourism

Wernz et al., 2014

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Document ID
9019942845051043792
Author
Wernz C
Thakur Wernz P
Phusavat K
Publication year
Publication venue
Industrial Management & Data Systems

External Links

Snippet

Purpose–The purpose of this paper is to introduce and discuss the concepts of service convergence and service integration, illustrate them in the context of the medical tourism industry, and link them to factors that contributed to the success of a medical tourism firm …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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